我指的是心理框架，有很多心理学家研究过这个问题，最著名的是丹尼尔·卡内曼和阿莫斯·特沃斯基。
By that I mean psychological framing, and there are many psychologists who talk about this, but notably Daniel Kahneman and Amos Tversky.
卡内曼和特沃斯基以及-，很多人都谈论过保险。
Kahneman and Tversky also — and others have also talked about insurance.
卡尼曼和特维斯基给过一个例子，让人们来判断一个年轻女性的职业。
I'll give you — in one of Kahneman and Tversky's examples, people were asked to judge the occupation of a young woman.
应用推荐