丹尼尔•卡尼曼(Kahneman,2003)指出,人们做出决策时容易失去耐心而丧失理性,一部分原因是人们不能快速而精确地计算出做一件事情的成本和收益,另一部分原...
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打破心理帐户迷思,千万身价不是梦二○二年诺贝尔经济学奖得主,是普林斯顿大学心理学教授卡尼曼(Daniel Kahnan),他揭开了的心理如何影响经济行为的秘密。比如说,为什么会觉得分期付款比较划算?
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这是卡尼曼获得诺贝拉奖时的演讲,参见影片。
卡尼曼和特维斯基给过一个例子,让人们来判断一个年轻女性的职业。
I'll give you — in one of Kahneman and Tversky's examples, people were asked to judge the occupation of a young woman.
正如卡尼曼和特瓦斯盖提出的那样,“在人类做决策时,损失比收益更令人担忧。”
As Kahneman and Tversky put it, "in human decision making, losses loom larger than gains."
I'll give you--in one of Kahneman and Tversky's examples, people were asked to judge the occupation of a young woman.
卡尼曼和特维斯基给过一个例子,让人们来判断一个年轻女性的职业
And that's Kahneman and Tversky again and it's related to anchoring in some sense.
这也是卡尼曼和特维斯基的理论,在某种程度上和锚定效应也有联系
I want to talk about Kahneman and Tversky's Prospect Theory, which is a very important and a little technical-- psychologists can become mathematical and technical as well.
我会谈到,卡尼曼和特维斯基的前景理论,这是很重要的理论,同时需要一定的数学计算,心理学家也可以精于计算,和擅用技巧
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