很多企业主在卖出自己企业的时候都会开价很高，一般是自己企业年收益的2 - 5倍，并且很多想卖自己企业的企业主最终都因为未找到合适买家而告终。

Most businesses sell for two to five times their annual earnings or profits, and many parties who are interested in selling end up simply closing shop after not finding an interested buyer.

youdao

The ask is what you have to pay them through this formula.

而卖出价就是,依据公式得出卖方的开价

耶鲁公开课 - 金融市场课程节选