...服务模式在医院HMM中的应用 成熟的医疗市场竞争主体根植于良好的客户关系，医院市场营销管理(Hospital Marketing Management,HMM)，通过分析不同价值的医疗客户（不仅仅指患者）的医疗健康需求，有针对性地实施以医疗客户满意为目标的医疗...
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实践证明，将市场营销理念运用于护理服务管理，不仅可以有效地提高患者的满意度，同时也提高了医院的核心竞争力。
Practice implies that applying marketing to nursing service management would improve patients satisfaction effectively as well as the core competitiveness of the hospital.
为适应医疗市场竞争，医院特别是县市医院必须导入市场营销理念，健全市场营销管理体系，培育医疗营销新机制。
To adaptation hospital competition, the hospitals particularly the county hospitals should introduce marketing conception, improve marketing management and cultivate new medical marketing mechanism.
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