企业多元化战略的形式多种多样,但主要可归纳为以下四种类型:1、同心多元化经营战略(Concentric diversification)也称集中化多元化经营战略。指企业利用原有的生产技术条件,制造与原产品用途不同的新产品。
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水平多元化经营战略(Horizontal diversification),是指以现有产品市场为中心,向水平 方向扩展经营领域的战略。
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(4) 整体多角化经营战略 (Conglomerate diversification),也称 混合式多角化经营战略指企业向与原产品、技术、市场无关的经营范围扩展。
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国际化经营战略 International business strategy ; Strategies of Internationalized Operation ; Internationalization Management Strategy
整体多角化经营战略 conglomerate diversification
多元化经营战略 Diversification strategy ; operating strategy of diversified management ; pluralistic strategy
中化经营战略阶段 concentration Strategy
垂直多角化经营战略 Vertical diversification
同心多角化经营战略 Concentric diversification
水平多角化经营战略 Horizontal diversification
多角化经营战略 strategy of business diversification
同心多元化经营战略 Concentric diversification
在全球经济一体化的背景下,义乌中国小商品城确立了国际化经营战略。
Under the background of economic globalization, the China Commodity City in Yiwu has set forth its strategy of internationalized management.
企业的专业化或多元化经营战略模式选择是由其内生的经营逻辑理念主导的。
The choice of the strategic mode of specialized or diversified management of an enterprise is mainly decided by its internal logical concept.
第一章为绪论,第二章论述了中国企业实施国际化经营战略的必要性和紧迫性。
The first chapter is preface. Next one discusses the necessity of Chinese enterprises carrying out the internationalization strategy.
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