基于现代包装设计的方法和程序需要经过市场调研、设计定位、设计创意、设计表现、实物制作等几个阶段，以实例解析的方法对现代包装设计的方法进行阐述。
Based on several stages of marketing research, design position, creative design, design performance, object production and so on, it described the methods of modern packaging design with examples.
从表象特征上来看，明显体现出包装设计雷同感偏多，且定位混乱。
From that the presentation characteristic comes up, embody out package obviously designing that identical feeling is partial to the chaos many and fixing position.
策略定位准确、符合消费者心理的产品包装设计，能帮助企业在众多竞争品牌中脱颖而出。
An accurate strategic position, meeting consumer's demands packaging design, can enhance the enterprise to stand out among of the many competitive brands.
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