试论国产动画衍生产品的营销_大学生本科毕业论文格式范文网 关键词 ：动画衍生产品；营销策略；动漫产业 [gap=844]Keywords: Animation derivatives; marketing strategy; animation industry
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动画是集生产、播出、交易、授权、衍生产品开发为一体的产业。
The animation industry concentrates outputting, broadcasting, exchanging, authorizing and deriving-product exploiting.
公司主要从事动画、动漫的研发制作及衍生产品的开发，同时也对外招收动画爱好者进行实训。
The company mainly engaged in animation, animation production and R & D development of derivative products, but also to conduct training outside recruiting animation enthusiasts.
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