我认为广告的本质，就是劝诱。

I think the essence of advertising is proselytizing.

youdao

我儿子布兰登第一天上学哭了，甚至连那位在六岁儿童心目中和蔼可亲、声音柔和的菲利普斯老师也不能把他劝诱到座位上去。

My son Brendan cried his first day of school. Even Mrs. Phillips, a kind, soft-spoken master of the six-year-old mind, could not coax him to a seat.

youdao