到底什么是进化论，它究竟是怎样工作的？
投资者往往太过看重公司的业绩数据，试图从中洞察公司营运表现究竟如何，殊不知这些数字并不能告诉人们这家企业到底是怎么把钱挣到手的。
Too often, investors focus on figures that supposedly offer insight into a company's performance without shedding light on how it actually makes its money.
挖掘这类信息，或许也会因此揭示出观念到底如何传播，趋势究竟怎样产生。
Mining this sort of information might therefore also reveal information about exactly how ideas are spread and trends are set.
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