特易购一周之内以低于利维·斯特劳斯公司授权专卖店一半的价格销售15,000条牛仔裤。

Tesco has been selling some 15,000 pairs of Levi's jeans a week, for about half the price they command in specialist stores approved by Levi Strauss.

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由于法庭对其价格有保护作用，利维“斯特劳斯公司可能会多维持一段时间，但是法庭却无法帮它再成为知名品牌了。”

With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again.

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