互相垂直的线构成的90度直角往往能创造视觉刚性，进而联想到永久与可靠。

The 90-degree angles formed by perpendicular lines have a tendency to create visual rigidity, which in turn suggests permanence and reliability.

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一个图书馆的网站应当是一个社会性媒体的入口；你必须创造知名度。

A library website should be an entry point to social media; you need to create awareness.

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“这创造了知名度，促进了销售并建立了信赖感，而小公司面临的最大挑战就是建立信赖感，”她说。

"It creates awareness, boosts sales and establishes credibility, and that's the biggest challenge for small businesses — establishing credibility," she said.

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