随着知识经济时代、创意经济时代的到来，作为旅游业龙头产业的旅行社业转型升级也势在必行。

With the era of knowledge economy and creative economy, as the leading industry of tourism industry, transformation and upgrading of travel industry is also imperative.

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世界创意经济时代呼唤国家营销，城市营销，呼唤国家、城市、行业、企业形象的全新设计与有效传播。

In an era of creative economy, it is important for a company, a trade, a city, or a nation to launch new image design and to adopt effective way of communication.

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随着体验经济时代的到来，广告创意与策划对美感表现的要求愈来愈迫切。

With the forthcoming of the Experience Economy, demands of aesthetic behavior, which from AD originality and planning, turn to be more and more urgent.

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