然而，我们必须对那些不加思考的抱怨加以质疑——那些对该行业在将创意推向市场方面做得不够的抱怨。

However, we do have to challenge the unthinking complaint that the sector does not do enough in taking ideas to market.

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仅有好创意是不够的，还需建立一个强大的支持团队。

Build a strong support team because a good idea isn't enough.

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然而， 一旦需要在企业内部推广这些创意，以及随后将它们推向市场，光有创造力还不够。

But when it comes time to sell those concepts internally, and then later take those ideas to market, creativity is not enough.

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