... Advertising Message Strategies 广告信息策略 Advertising Message Modles 广告信息模式 Creating the Advertising Message 创作广告信息 ...
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广告本身是一种文化现象，无论广告人在创作策划广告时，还是受众在接受广告信息中，无不渗透着传统文化的影响。
Advertising itself is a cultural phenomenon, both in creative advertising planning advertising or audience information in an AD, all permeated with the influence of traditional culture.
模因论引入了信息复制传播的观点，为广告语的分析和创作提供了一种新的视角。
Memetics, introducing the idea of information replication and transmission, provides a new prospective for the appreciation and creation of successful advertising slogans.
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