EpJ易汇资讯 美国司法部2010年曾调查本案，苹果辩护律师对此则提出异议，同意不再禁止拨打「冷不防的电话（cold calls）， 针对苹果与其它科技业者被控订定互不挖角协定，美国加州圣荷西联邦法院法官高兰惠（Lucy Koh）昨天在法庭上下达了这项命令， ...
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与那些冷不防的电话相比，人们更容易接受和倾听你所提供的产品和服务。
Unlike endless cold calls the people you present to and follow up with are more receptive to listening to your offering of products and services.
一般来说，网络营销公司也正受小企业亲睐，近51%的受访者说他们每周至少一次冷不防地打电话给在线营销服务商谈事情。
Web marketing companies in general have also been courting local businesses, about 51% of whom say that they're cold-called about online marketing services at least once per week.
告知急迫性和便利性：大部分情况下，冷不防打电话的唯一目的就是预约见面。
Impart urgency and convenience: in most instances, the sole objective of the cold call is to get an appointment.
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