积极建立和完善品牌管理体系等措施是福建省农产品区域品牌培育的有效途径。

Establish and perfect the measures such as trademark management system actively is the Fujian province regional trademark of agricultural products the effective channel that cultivated.

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基于“公共物品私人自愿供给”理论和博弈理论，对农产品区域品牌的建设问题进行初步的探索。

Based on the theory of "Private Supply of Public Goods", we design game models to study the problems which live in constructing agricultural regional brand.

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