如果你想让自己广告的相关性和点击率达到最大化，你就需要确保广告文案尽可能地与用户输入的关键词紧密链接在一起。
If you want to maximize relevancy and click-through on your ads, you need to make sure they are as closely linked as possible to the keyword the user enters.
我观察了从位置1到8的平均点击率(递增为0.1)，得出每个关键词的质量分。
I then looked at the average click through rate in each position from 1-8 (in increments of 0.1), for each keyword Quality Score.
制定可测量的目标，例如增加2%的点击率并减少5%的成本，然后完善关键词研究、让广告更有创意、提供更富吸引力的优惠。
Set up measurable goals, such as increasing CTR by 2% and reducing costs by 5%, then complete the keyword research, write AD creative, and define compelling offers.
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