设局：难以模仿的服务模式 利乐之所以得到今天的统治地位，其关键客户管理服务(KAM，KeyAccountManagementService)功不可没。这套模式有多厉害，看看利乐的客户就知道了。
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例如，经常可以看到与帐户管理、贷款发放、客户管理及其他关键业务领域对应的服务分类。
As an example, it is common to see services taxonomies that align with account administration, loan origination, customer management and other key business areas.
建立客户关系管理系统的关键是建立客户服务中心。
The key to build client relationship management is to set up a client service center.
客户资产管理理论是顺应服务经济的新管理理论，它突出了客户资产作为核心资产的关键地位。
The theory of customer equity management is a new economic theory applying for service-oriented economy, which highlights the essential role of customer equity as core equity.
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