它使各种经常时互不关联的公司项目如质量、企业再造、工艺再设计以及顾客服务等成为组合成为一个整体。

It ACTS as an integrating device for a variety of often disconnected corporate programmes, such as quality, re-engineering, process redesign and customer service.

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logo中的图像、色彩和情绪应该与公司的业务有成关联。如，不要使用金色和愚蠢字体在法律相关的企业中。

The graphics, color and mood associated with a logo should have some association what the company does - i.e., don't use primary colors and a goofy typeface for a legal firm.

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