公司的商标设计团队中永远存在争论，观点各异，然而每个商标的追随者都深信他们创造的才是最好的。
There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product.
商标的极简设计是个重要的概念，因为商标设计的目地是容易记住，还能连联想到一个公司。
Minimalism in logos is an important concept, since the purpose of a logo is to be easily remembered and associated with a company.
他们面向公众举办了一个“新BP商标”设计竞赛，目标是评选一个最佳的商标设计以“更符合该公司肮脏工业的本质”。
It challenged the public to design a new BP logo that, according to the organization's website, is "more suitable for their dirty business."
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