公关营销是以公关工具为主要工具的营销，是以公关为工具为导向的传播。职能是品牌维护、产品营销、口碑维护，隶属网络营销。
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在促销策略上，本文主要从广告诉求、公关营销、终端与销售促进几个方面来阐述。
In the promotion strategy, this article mainly from the advertisement demand, the public relations marketing, the terminal and the sale promotes several aspects to elaborate.
通过对云南茶叶出口存在问题的分析，提出运用公关营销策略，以促进云南茶叶出口。
By the analysis of the problems in Yunnan tea export, the author puts forward the strategies of the marketing with applying the public relations so as to promote Yunnan tea export.
本文对企业营销中公关营销的运作，从公关营销的实施及公关营销的检测两个方面进行了分析。
This article attempts to make an analysis on the marketing operation from two aspects: implementation of public relations marketing, and test of business marketing.
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