传播包括广告、公共关系、销售员销售、网络广告和公司与消费者之间的任何沟通。

Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

youdao

这里的受传者指的就是大学公共关系传播的公众，包括外部公众和内部公众。

The object refers to the public of the university's public relations communication, including external public and internal public.

youdao

本文从公共关系学和修辞学两种取向，针对国内外近年来的危机传播研究进行了综述。

From public relations and rhetorical approach, this paper reviews on crisis communication research in recent years.

youdao