新世纪以来，全球文化创意产业蜂拥而起，中国的文化创意理念也隆重而强有力地推出。

As global cultural and creative industries are quickly turning up in new century, cultural creative idea in China has also been highly proposed.

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前言：在全球化和文化创意产业兴起的大背景下，两个似乎并不相干的产业：玩具和媒介产业的边界在地球村中进行紧密联结和融合。

Based on background of globalization and the rising of creative industry, the bounder Aries of two different industries: toy and media are firmly connected and merged in the global village.

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