在不完全信息的市场上，由于信息的不对称，品牌通过降低消费者的选择成本而形成价值。
On the market with incomplete information, because of asymmetric information of product, the brand makes value through reducing the consumers' choice cost.
在双方合同建立时，构成买方私人类型的是他对商品价值的不完全信息，并且卖方可以向买方披露关于商品价值的额外信息。
At the time of contracting, the buyer's private type is his incomplete private information about his value, and the seller can disclose additional private information to the buyer.
美国著名经济学家斯蒂格利茨建立在不完全信息理论基础上的经济转型理论独树一帜，具有较大的理论价值和现实意义。
The economic transition theory based on the imperfect information proposed by Stiglitz, the famous American economist, has special characteristics and realistic significance.
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