从社会的角度建立信誉的关键是建立中介机制并使信息透明化，主要包括企业的身份认证和信誉评价；
The key to the social reputation mechanism is the establishment of medium mechanisms of the identification of firms' status and appraisal and consultation of the firms' reputation.
信任通常来源于直接信任和信誉两种途径，信誉系统是用于支持信任评价的机制。
Generally speaking, trust derives from direct trust and reputation, and the reputation system is the mechanism to support trust evaluation.
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