要让这些移动购物广告更为成功的关键是确保这些广告带有更多的信息性（imformative）。

The key to being successful in mobile shopping advertising is to make sure the ads are informative. Consumers want mobile ads to include

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不同于其它媒体，网络具有信息性，全球性，高科技性等特点，网络广告应当标准化还是本土化是越来越多的网络广告人所关心的问题。

Should Internet advertising be standardized or specialized is an even more confusing question. Little research has been done due to short history and lack of theoretical background.

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