该文通过引入经验因子和相对经验因子，考虑反馈可信度的个体经验差异，提出一种基于个体经验的信任评价模型，并进行了算法分析。
This paper proposes a trust evaluation model based on individual experience through introducing experience factor and comparative experiential factor and analyzes its efficiency.
论文详细讨论了这些信任因素的获取和计算方法及综合直接信任值与推荐信任值的置信因子的确定方法。
To compute the trust value of a user, the concept of belief factor is introduced to integrate the direct reputation with the recommend reputation.
主要表现在两个层面上：一是中国传统文化缺少普遍信任成长的因子；
Such as:there is no universalistic trust in our traditional cultural and the Chinese hardly trust any person out of his family or strangers.
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