怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

youdao

所以，当我说，相信我的时候，爱与信任都起了作用。

So trust me when I say, trust with love really works.

youdao

我们的目标——我们的目标在部分程度上，是为了加强沟通与理解——我们相信，而且我相信你们相信，这将会建立信任和信心。

Our goal -- our goal, in part, is to enhance the communication and understanding that we believe, and I believe you believe, will build trust and confidence.

youdao