供应链危机管理(Supply Chain Crisis Management)是保障供应链正常运行，提高供应链可靠性的重要措施之一。供应链同时连接供应商、制造商、分销商和用户，结构非常复杂，每一个环节都存在着潜在的危机，任何一个环节出了问题，都会给整条供应链造成严重的影响。供应链危机管理是指供应链在陷入危机时,为摆脱危机维持供应链正常运行而采取的一系列处理危机的行动与对策。
但是正如这分调查显示的那样：供应链里隐藏着危机，管理危机成为一个不容忽视的问题。
But as this survey will show, supply chains harbour dangers too, and managing risk is becoming a pressing issue.
只有发挥供应链成员的合力，才能在供应链的日常管理以及危机来-临的时候能够创造最大收益、把损失降到最低。
Only if members of the supply chain cooperate with each other can the enterprises create the maximum return and minimize the loss in their daily management when the crisis comes.
虽然通过精简全球供应链及实现扁平化管理来应对消费额的减少，耐克在危机中还是表现出了较强的应变能力。
While trying to weather a downturn in consumer spending by streamlining its global supply chain and flattening management, Nike has remained relatively resilient during the slump.
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