这种冒险事业的不安全性使投资者望而却步。

The insecurity of the venture kept investors away.

《新英汉大辞典》

但是指南使人望而却步。

But it is also daunting.

youdao

有时，昂贵的维护成本或楼顶的承重限制也使人们望而却步。

Sometimes, higher maintenance cost or roofs unable to handle the weight.

youdao

.. So for most people it was prohibitively-- We're talking in today's prices, roughly speaking.

所以这会使大多数人望而却步-,我以现在的物价水平做参照，大概而已。

耶鲁公开课 - 金融市场课程节选