采用文献资料法，运用经济学和消费行为学中有关消费时间的理论知识对体育消费品的效用进行研究。
Adopted the methods of documentary investigation, based on the knowledge of consumption time of economics and consumption action, this study explored the effects of sport consumption.
居民因实际收入、闲暇时间和健身场地设施的影响，消费水平较低；实物型体育消费品有着较好的市场潜力。
Because of influence of actual income, leisure time and sports facility, sports consumption level is low, material sports consumption has good market.
从体育消费需求、主要影响因素、体育消费品的关系及体育消费需求的边际倾向四个方面，论述其理论问题，并结合实践加以分析。
From 4 aspects of the demand for sports consuming, main affective factors, products and marginal tendency, it is discussed on some theoretical problems combined with fulfillment.
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