Sport naming right is a cut-in point which merges sport into economy under the system of socialist market economy. It is also a very important part of the development of sport market.
体育冠名权是社会主义市场经济条件下体育融入经济的重要切入点，是体育市场开发的重要内容。
参考来源 - 体育冠名权的商业利用与法律保护研究·2,447,543篇论文数据，部分数据来源于NoteExpress
体育冠名权是体育领域内一项重要的无形资产。
Sports Naming Rights is an important intangible asset in sports field.
体育冠名权民事责任存在着违约责任和侵权责任两种。
The civil liabilities of sport naming right include liability for violation of contract and liability for infringement.
从其签订的目的而言，体育冠名权合同类似于广告合同，是具有物权效力的名称许可使用合同。
From the view of signing, such a contract is similar to advertisement contract granted with effect of real right of the permission of the name right.
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