《传播理论》为美国著名传播学者沃纳.J.赛佛林(Werner J.Severin)博士与小詹姆土·W.卡德博士(James WTankard,Jr)合著的传播学著作,是较早引进中国的介绍传播理论的经典性译著。
传播研究(Communication Studies):人类对传播现 象和问题的审视、探究和思考。 传播理论( Communication Theory):传播研究者对?某些传播现象和问题的系统解释和集中探讨。
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...理论 起源、方法与应用 Communication theories orgins, methods, and uses in the mass media 传播理论 Communication theories 传播视野中的国际关系 International relations in communication view ..
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身份传播理论(communication theory of identity)认为,身份是在传播者与他人发生关 系的过程中显现出来的,是双方关系的一部分,因为身 份是双方“共同商定的” ③ 。
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美国加洪保德州立大学的李铎强教授在他的《传播理论》(Theories of Human Communication)一书中清楚地写道: 符号也者,乃是一组特殊的相关规律。任何一个文化群体,因不同习俗而出现不同的符号。
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国际传播理论研究 theoretical studies on world communication
火焰传播理论 [热] flame propagation theory
整合营销传播理论 IMC ; integrated marketing communications
大众传播理论 Mass Communication Theory ; Theories of Mass communication
新闻与传播理论丛书 Press Superuision ; News and Public Opinion ; Media Consumption
人类传播理论 theories of human communication ; human communication theory
传播理论与哲学 Teoria e filosofia della comunicazione
先进的传播理论研讨会 Seminar in Advanced Communication Theory
Lowenthal;; theory of literature communication;; force fields of theory;; force fields of communication;; force fields of understanding
洛文塔尔;;文学传播理论;;“理论力场”;;“传播力场”;;“理解力场”
参考来源 - 洛文塔尔文学传播理论研究The integrated marketing communication theory adapts to the changes of the modern marketing circumstances and the market demands. It is of great significance to instruct the marketing practice.
整合营销传播理论适应了现代营销环境和市场需求的变化,对指导市场营销实践具有重要意义。
参考来源 - 旅游整合营销内容范畴探讨—《商业研究》—2009年第3期—龙源期刊网·2,447,543篇论文数据,部分数据来源于NoteExpress
显然,这是西方新闻传播理论很难超越的事情。
Obviously, it is very difficult for Western journalism and communication theories to surpass.
利用应力波传播理论探讨了桩基质量检测问题。
The problem of checking on the quality of pile foundations is studied by using the theory of stress wave propagation.
传统营销传播理论对中国的某些企业仍具有适用性和可借鉴性。
The traditional marketing methods is still suitable and referenced for some Chinese enterprise.
What we're talking about is literariness--that is to say, certain devices that we can identify that perform a certain function -and maybe out of the identification of these devices, to evolve a theory that's more widespread.
我们谈的是文学性,是一种我们能够认知并运用来达到一定目的的策略,我们需要进一步发展这个策略,使这个理论进化并传播。
The question, of course, is what scholars have disagreed about and continue to disagree about, because the evidence simply will not permit any confident answer, but I ought to just mention a few of the theories that have been tossed around, a few among many, many, many.
而这个问题,是学者曾经争论不休,而且至今也尚无定论的,因为以目前的证据,不能得到任何确切的答案,但我需要,就一小部分广为传播的理论做些说明,这些只是各种理论中的一小部分
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