...品牌传播 传播效果评价 社会化媒体 熵值法 [gap=622]Key words】：brand communication;evaluation of communication effect;social media;entropy method ...
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目的建立一种可以用于严重急性呼吸综合征(SARS)干预措施效果定量评价的传播动力学模型。
Objective to build an epidemic model of severe acute respiratory syndrome (SARS) to be used to quantitatively evaluate the effectiveness of intervention measures.
本研究运用心理学的研究方法、测量手段和建构因果模型的统计方法，评价了儿童电视动画片的传播效果。
Using psychological experiments, measurements and a new kind of statistical technology causal modeling, the research was designed to evaluate the communication effect of TV cartoon programs.
传播链研究不仅可用于SARS潜伏期的计算，而且还可作为评价SARS防控效果的一个重要指标。
Study on transmission chains is not only applied to the calculation of SARS incubation period, but also used as an important indicator for evaluating the effectiveness of SARS prevention and control.
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