本论文的研究成果对于计控电器生产企业在优化营销模式、降低销售成本、扩展客户群体等诸多方面有着非常重要的工程实际意义和一定的理论研究价值。

The result of this thesis have got the actual meaning in engineering and theories research value in optimize enterprise marketing mode, lower the sale cost and expand the customer community, etc.

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在这种模式下，当地的许可证持有人不但拥有餐厅，而且还拥有餐厅所在地产，并能运用自己的资金和当地知识使销售最优化。

Under this arrangement, a local licensee owns the business, including the real estate, and USES his or her own capital and local knowledge to optimize sales.

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对我国的汽车销售渠道的现状进行剖析之后，提出了渠道模式需要变革，并且为此设计了一套理论上更加优化的汽车销售渠道模式。

After analyze the current situation of China's auto sales channels, we suggest that we need to change the channel model and designed a more optimal model of auto marketing channels.

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