我们首先从企业销售流程(Enterprise Selling Process, ESP) 开始。此方法适合管理单个大 型客户，它是一种用于创造收入和支持所有主要客户的关系的途径。
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开发人员和企业家必定会创建业务模型、流程和应用程序来以全新的方式销售产品。
Developers and entrepreneurs are sure to create business models, processes, and applications to sell products in radically new ways.
但是现有的销售系统开发时将企业的业务流程固化在应用系统中，使系统在开发、实施、使用和维护方面出现了很多困难。
However, current sales systems solidify the business flow in application system, which case many troubles in system development, implement, use and mai-nte nance.
以客户为导向被淋漓尽致地体现在从设计到生产、再到销售的整个企业流程中。
Customer oriented is reflected in the most incisive, from design to production to sales of the enterprise process.
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