其次,根据D化妆品公司的企业资源与能力,对是否进入新的细分市场的必要性进行分析。
Secondly, it analyzes the enterprises resources and the ability of the D cosmetics company. And it decides whether to enter a new subdivide market or not.
同时,企业特定资源与能力也可用来在不同的市场实施多元化。
Then, the firm-specific resources and capabilities can be used to diversify in different markets.
正如巴尼(1991)指出的,并不是所有资源与能力都对创造显著而持续的企业间利润差异具有战略上的重要意义。
As Barney (1991) points out, not all resources and capabilities are strategically important to create significant sustainable profit differentials between firms.
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