如果所有企业都拥有得到资源与能力的同等条件来获取或创造市场机会带来的利益，那么将不会存在处于优势和劣势的企业。
If all firms have equal access to the resources and capabilities to reap or create benefits of market opportunities, then there will be no advantageous and disadvantageous firms.
营销渠道逐渐成为房地产企业获取持续竞争优势的稀缺性资源。
Marketing channels become scare resources for the Real Estate Company to get sustainable competitive advantage.
案例表明，资源运作是企业在经济、信息全球化的环境下，增强竞争优势、获取核心竞争力有效途径。
It is shown by cases that resource operation is effective way to strength the competitive advantage under the environment of economy and information globalization.
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