数量如此庞大的企业群，面对内外的竞争，如何在清晰的管理架构之下，构建具有现实意义与实践价值的企业核心文化。

Considering such huge group of business and competitions rising both inside and outside, how to build up realizable and practical core company culture under clear managerial structure can be an issue.

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节约是宜家企业文化中的核心理念。

Thrift is the core of IKEA’s corporate culture.

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布鲁克斯认为“创业精神是美国文化核心的精神”这一观点可能一部分是由我们的DNA决定的（多亏了那些海外移民所带来的基因输入，让我们如此热衷于自由企业。）

Mr Brooks considers entrepreneurship central to American culture, maybe literally a part of its DNA (thanks to all of those immigrants importing the gene that makes you get up and go).

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