• Business to business marketing 企业对企业营销 • Business to consumer marketing 企业对消费者营销 • Issues management 问题管理 ..
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本文以北京市消费者为研究对象，对消费者品牌忠诚的影响因素进行了实证分析，得出了驱动品牌忠诚的若干因素，以期为企业做出正确的营销决策提供参考。
The pur-pose of this paper is to identify the brand loyalty driving factors and to help enterprises make their marketing strategy correctly by an empirical study.
本研究针对品牌互动式营销对消费者剩余价值的影响进行研究，希望能借此提供企业一种品牌塑造的新思维。
This research on the effect of interactive marketing on customer surplus value aims to provide some new ideas to the companies on building their brands.
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