...者 ; 企业相互抵消费者 business-to-consumer EC 企业与客户间电子商务 Business-to-Consumer E-Commerce 企业对客户的电子商务 ..
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全球性电子商务要求对企业进行定制以使其能满足国际客户或不同文化背景下的客户的需要。
Global e-business requires that the business be tailored to fit the needs of international or culturally diverse customers.
本文通过对电子商务下CRM的目标、功能及结构的分析，探讨了企业客户关系管理模式的发展趋势。
Based on the analysis of objective, function and structure of CRM in electronic commerce environment, the paper discusses the development trend of the model of CRM.
考虑到客户的重要性，企业采用电子商务对客户行为影响的研究成为一个学术研究主流。
Regarding the significant role of customers, the study of their behaviors influence on the adoption of e-commerce by the firms becomes a main stream in scholastic path.
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