基本经验有龙头企业带动、企业化运作、个体营销促进三方面；
The basic successful experience can be concluded as follows:the leading by the main enterprises, the commercialized operation, the individually selling.
出版社的企业化运作要求出版社编辑必须转变观念，要牢固树立市场意识。
The commercialized operation ask that the press editor should transform idea to firmly set up the market awareness.
企业化运作面临的第一个重要问题就是选择运作的方向。 这就涉及到了战略问题。
The first critical problem of commercialized operation is the selection of direction, which involves strategic issues.
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