业界人士为了证明最糟糕的时期已经过去已是绞尽脑汁，然而由于历史标准的影响以及同金融危机前的情况相比，各企业的恢复状况依然差强人意，对于企业的资产评估价值依然不高。
They have rallied decisively enough to inspire confidence that the worst is over, yet valuations are still depressed by historic standards and when compared with past recoveries from financial crises.
目前对企业价值进行评估的方法，主要有资产价值基础法、现金流量折现法、相对比较乘数法等。
There are a lot of methods to evaluate enterprise's value at present, such as assets value method, discounted cash flow method, and so on.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
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