波士顿咨询集团(Boston Consulting Group)合伙人哈尔•西尔金(Hal Sirkin)表示：“西方企业如今的潮流是，把与在芝加哥或伦敦销售的相同的产品拿到新兴市场销售。 但是，其售价过于高昂。

The tendency is to bring the same product to these markets that companies sell in Chicago or London but that is way too expensive.

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乍看之下，美国银行业巨头花旗集团和制造建筑产品的英国企业沃尔斯利并没有共同之处。

At FIRST glance Citigroup, a giant of American banking, and Wolseley, a British firm that makes building products, have little in common.

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比如说，从事电信、媒体的维旺迪集团发掘了阿里萨·加贝斯，她是美容产品企业法国鲜奶公司的创始人，本人富有魅力，已在维旺迪集团的手机广告活动中出现。

Vivendi, a telecoms and media group, for instance, found Aliza Jabès, the glamorous founder of NUXE, a beauty-products firm, having used her in an ad campaign for its corporate mobile-phone products.

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