消费者往往只根据自己的需要购买几种商品,并最有可能记住那些反复购买的商品的价格。这几种被记住的价格在消费者心目中成为所有商品价格水平的代表,从而形成了消费者对该企业的价格知觉。这几种商品即为所谓的“价格敏感商品”。
12、价格敏感商品(kvi, known-value-item):是指各个业种里,消费者对价格耳熟能详的商品,一般老百姓对蔬果、米面、饮料、日化等商品较为敏感,但其...
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妇女们对价格越来越不敏感,而且对于自己最终购置的商品和品牌更加老练。
Women are becoming less price sensitive and more sophisticated about the brands and products that they finally buy.
倘若大宗商品价格稳定——在最近的涨价后似乎早就该出现(但是没有)——媒体敏感性通货膨胀指数的猛增应当是暂时的。
Provided that commodity prices stabilise-something that seems overdue after the recent increases-the surge in headline inflation should be temporary.
近月来,有关中国经济正趋于放缓的担忧,影响了全球市场,也连累了对这个亚洲巨型经济体的需求尤为敏感的大宗商品价格。
Fears that the Asian giant was sputtering to a slowdown have in recent months dented global markets and weighed on commodity prices, which are particularly sensitive to the strength of Chinese demand.
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