公众更关注广告信息传递方面的特征，广告中有产品价格介绍是重要的广告信息传递特征。
People devoted their attention to the characteristics of information transfer of advertising. Introducing prices in adverting should be one of the important traits to advertising message transfer.
尽可能快地向顾客提供他们所需的信息(例如，产品图片，简要的介绍，价格和送货方式)。
Give your customers what they want to know (e.g. product image, succinct description, price and delivery) as quickly as possible.
在本系列的第1部分中，我们将介绍如何使用CEP框架，在IBM产品和价格目录中的错误出现并影响客户之前，帮助确定这些错误。
In Part 1 of this series, we'll describe how the BEP framework is used to help identify errors in the IBM product and price catalog before they occur and before they can impact customers.
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