亚马逊和苹果等那些能够设置产品的零售价格的技术公司同样认为，数字产品不会高过虚拟商品的价值。
Technology firms such as Amazon and Apple can often set retail prices. Digital products can be less beautiful than physical ones.
有一条关于品牌的定义，就是品牌是消费者愿意为商品/服务付出的高过于此商品本身实际价值的额外价值。
One definition of a brand is a product or service that consumers will pay more for than an equivalent commodity.
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