... Integrated Luxury and Fashion Communication 整合奢饰品与市场媒体营销 l Value Management and Marketing 价值管理与市场学 l Pricing, Distribution and Retail in Luxury and Fashion 奢饰品与市场的定价、分销与零售 ..
The origination ofbrandvalue, brand valuationand brand management have developedinto a cross-disciplinaryfieldrelatedwith economics, marketing, accounting and management, etc.