第二讲：营销理念 提高顾客满意水平必须建立一套有能力 的 价值传递系统 ( value delivery system )： 包括顾客在获取供应品途中的全部的交流和 渠道经验。
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随着全球经济的开展，一个显着的景象标明，价值传递系统，以创立提供所需产品和效劳，为客户和环境的价值。
With the global economy development, a remarkable phenomenon shows that the value delivery system exists to create value for customers and environments by supplying needed products and services.
价值传递系统和本人的才能是在每一个坚决的心，更比什么都重要，确定该公司能否在市场中生活或消逝破产或兼并。
Value delivery systems and their abilities are at the heart of every firm and, more than anything else, determine whether the firm survives in the marketplace or disappear into bankruptcy or takeover.
正如我们所看到的，公司不断提高的生产力和顾客附加值价值以及环境，是以市场为导向逆物流价值传递系统的主要目标。
As we will see, increasing productivity of the firm and adding value to customers and environments are primary objectives of market-motivated reverse logistics value delivery systems.
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