8 第11章 卓越质量经营模式 (3) 以顾客和市场为中心(Customer And Market Focus):检查组织如何定义顾客和市 场的期望及需求,如何建立与顾客的关系, 如何获取、满足和维持顾客。
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以顾客和市场为中心类目检查组织如何确定顾客和市场的要求、需要、期望和偏好。
The CUSTOMER and market Focus Category examines HOW your organization determines the requirements, needs, expectations, and preferences of CUSTOMERS and markets.
在市场竞争的今天,顾客忠诚、品牌营销、关系营销等以顾客为中心的营销理论相继成为学术界和企业界关注的重点。
Competition in the market today, customer loyalty, brand marketing, relationship marketing such that based on the customer-centric marketing theory have become the focus of academic and industries.
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